During lockdown people were worried about how to keep their homes clean, and they were stuck inside spending days at a time just sitting and watching Netflix. This was the ideal opportunity to raise everyone’s spirits, and spread the message that Clorox is a disinfecting superstar.
We didn’t just want to do a normal campaign, we wanted people to engage with Clorox in a new way and a way that was relevant to people in lockdown, and would reach a huge audience during the height of the pandemic.
Clorox Workouts combined the disinfecting power of Clorox with a workout routine that brought a smile to everyone’s faces, got them moving & and make their home’s sparkle with disinfecting cleaning power. So, what’s the social media platform that’s the most creative and has really embraced the quarantine spirit? TikTok.
We choreographed a fun and simple workout routine, paired with catchy lyrics (that reminded everyone about the disinfecting power of Clorox) and got people moving, mopping, disinfecting and sharing our message!